Schutt Sports Named Official Helmet and Equipment Provider for The Elite Football League of India (EFLI)

Posted on December 13, 2011 by EFLI Newsroom

In a historic agreement as the first major partner for the EFLI, Schutt has committed approximately $1 million worth of equipment to the League. As the Official Licensed Helmet partner of the EFLI, Schutt is providing 2,000 varsity premium football helmets and over 2,300 carbon steel faceguards. In addition to helmets, Schutt is outfitting each team in the League with “02 Flex” premium shoulder pads and has agreed to an additional fiscal commitment for accessory equipment. Continue reading →

EFLI launched in Sri Lanka

Posted on November 23, 2011 by EFLI Newsroom

The Elite Football League of India – the first professional American football league in India – launched its first Sri Lanka-based team, as part of its plan to expand into the South Asian region and bring the most lucrative sport … Continue reading →

Reasons to believe in India football league

Posted on November 21, 2011 by EFLI Newsroom

Published November 21, 2011 in the Sports Business Journal by Rick Burton and Norm O’Reilly. Rick Burton (rhburton@syr.edu) is the David B. Falk Professor of Sport Management at Syracuse University. Norm OReilly (norman.oreilly@uottawa.ca) is an associate professor of sport business … Continue reading →

American football arrives in the island

Posted on November 14, 2011 by EFLI Newsroom

Come September Colombo Lions, an American Football franchise from Sri Lanka will clash against an All-India team in Calcutta, in India to an expected packed stadium. This is now a possibility after South Asia embraced American style football with the introduction of the Elite Football League of India (EFLI). Sri Lanka launched one of America’s most powerful economic forces in professional sport – American Football –officially on Friday (11) at the Cinnamon Lakeside Hotel in Colombo. Continue reading →

Bid to popularize American football in Sri Lanka

Posted on November 14, 2011 by EFLI Newsroom

American Football an extremely popular sport in the United States of America is set to take root in Sri Lanka with a launch to popularize the game being held at the Cinnamon Grand Lakeside Hotel on Friday. The game which … Continue reading →