Ten Sports, South Asia’s biggest sports content provider announced that it has acquired global broadcast right for ‘Elite Football League of India (EFLI)’ till 2016. TEN Network will be showcasing approximately 370 Matches over the next 5 years. Each year consists of two seasons commencing in July and November respectively.
The first season of EFLI will kick start on Ten Sports and Ten Action in September 2012. 4 Matches per week will telecast on Saturday, Sunday, Monday and Tuesday.
Mr. Atul Pande CEO Sports Business ZEE said “We are delighted to partner with Elite Football League of India – first professional American football league in India. We are looking forward for high decibel games with loads of excitement and passion.”
Ms. Sunday Zellar , Co- CEO EFLI said ,” It is with the utmost gratitude and respect for the pioneering spirit of TEN Network , that I announce partnership between EFLI and Ten Sports partnership. Their support and embrace of the EFLI demonstrates their entrepreneurial expertise and validates their dominance of the sports viewership market share. Ten Sports will, undoubtedly, popularize and elevate the game of football throughout Asia in a way that this part of the world has never seen before. The success of the league behind the number one sports network will directly impact the lives of countless numbers of children bringing hope and prosperity where there once was none. The focus on peaceful play on field between countries at war politically and religiously will offer a new message to the children and the world. Ten Sports, along with the EFLI, sees the future and a better day emerging as a result of our partnership. I look forward to a long and eventful relationship with the Ten Sports network.”
The EFLI is the first men’s professional American football league in India, Sri Lanka and Pakistan. In late 2012, there will be ten teams located in various cities across India, one in Colombo, Sri Lanka, and one in an unannounced city in Bangladesh.
TEN has acquired rights for India, Pakistan, Sri Lanka, Bangladesh, Nepal, Maldives, Bhutan, Afghanistan, Myanmar, Europe, US, Carribean , Australia & New Zealand, South Africa, Middle East, Asia including South East Asia and will try and distribute the EFLI games in all of these Markets.
Catch all action on TEN Sports & TEN Action.